The holiday season at Zulily is a very important time for the company and the Marketing Design Team creates a style guide for the whole company to utilize to keep the site and marketing material consistent. The concept was “Wrap it Up” and it celebrates the idea of abundant gift giving and a whimsical play on scale and color. The colors are rich and bright while still incorporating fresh variations of the traditional red and green. For this season, we were going for a more sophisticated look rather than kid focused.
My contributions include brainstorming the direction and themes for the season, sketching out the site treatments and photo direction, assisting in the art direction, mocking up assets for the style guide, design site treatments, email campaigns, illustrations and even wrapping hundreds of gifts.
Design Manager: Kim Arispe
Designers: Leah Sacks, Brittany Kolar
Photographer: Carlton Canary
Stylist: Angela Chilberg