The ask was to create a series of three back-to-school custom emails, each increasing in urgency. One goal was to find new ways for customers to shop within the email space and the solution was to create an email where the user can shop by size.
I illustrated a summer style guide for the design and studio teams to implement throughout the season. The illustrations were distributed to various teams and used in display advertisements, emails, site photography, site banners and backgrounds.
The ask was to create various infographics that appear on the zulily blog and multiple news outlet sites. The data was collected from a surveys and promoted the zulily brand.
One project I own is creating the Thank You Cards that are included in each zulily package. I also had the opportunity to design some direct mail advertisements where I directed a photo shoot and designed a two versions that targeted different demographics.
Illustrations that I made for fun.
The ask was for a branded gift card email template where the image could be swapped out seasonally.
This is an interactive email where the user can click the plus icons to see product details within the email.
The ask was to concept, shoot and design a new free shipping email for new customers. One goal was to show the wide range of products that zulily offers and have the products move down the page as if they were falling into the shipping box, enhancing the scrolling experience.
I created the Christmas Day takeover for the site, designed the daily email, printed vendor thank you cards and Facebook and Pinterest ads.
I curated the shop by category page on the site and used the images to create cross-platform display advertisements.
I designed many digital cross-platform ads while working on the acquisition team at zulily. These are few top performing ads.
I created a visual bus schedule for the Bellingham to Everett route. The goal was to take a concept that was uninteresting, such as bus times, and display it in an interesting and visual manner.